Safaricom fixed internet market share has increased to 35.5 per cent, with the company’s subscriber base growing to 941,501, according to the latest sector statistics released by the Communications Authority of Kenya (CA).
The Communications Authority’s third-quarter 2025/26 report shows that Safaricom added more than 83,000 new fixed broadband customers between December 2025 and March 2026. The growth pushed its market share up from 34.9 per cent recorded in the previous quarter.
The increase comes as Kenya’s fixed broadband market continues to evolve, with operators expanding internet access, improving speeds and introducing more affordable services for different customer segments.
Other major players in the market include Jamii Telecommunications Limited (Faiba), Wananchi Group (Zuku) and Poa Internet Kenya Limited, which hold market shares of 20.1 per cent, 11.1 per cent and 10.7 per cent, respectively.
According to the Communications Authority, most fixed internet subscribers in Kenya use packages offering speeds of between 10 Mbps and 30 Mbps, largely because they balance affordability and reliability.
“Most of the fixed subscriptions in the Kenyan market are those that fall in the ranges of 10-30 Mbps, owing to their cost-effectiveness,” stated the Communications Authority in the report.
In the case of Safaricom, it is offering 15 Mbps as the entry level speed of its cheapest plan, which according to the company aims at boosting the adoption of the broadband.
Additionally, information revealed by Communications Authority shows that there is a lot of room for the growth of the sector in the future. In Kenya, while there are more than eight million households having access to electricity, only 2.7 million have fixed internet connections.
The latest financial results revealed that for the year ending March 2026, Safaricom registered 32% growth in the number of fixed broadband subscribers and a 12% jump in revenues from this business segment.
The company also says it has changed its fibre deployment model by using technological innovations and lower installation costs to expand connectivity beyond traditional high-income residential areas.
Existing customers have also benefited from doubled internet speeds at no additional cost.
Safaricom says new solutions such as WiFi Bamba are helping extend affordable home fibre connectivity to lower-income communities, including the Affordable Housing Project in Mukuru, Nairobi.
The company is also piloting tokenisation models that would allow customers to purchase short-term, high-speed internet access within fibre-enabled zones. In addition, its partnership with Huawei on Fibre-to-the-Home (FTTH) solutions is aimed at improving connectivity experiences in homes and businesses.
The wider telecommunications sector also continued to record growth during the review period.
According to the Communications Authority, Kenya’s international internet bandwidth increased by 16.4 per cent to 28,130.3 Gbps, driven by rising demand for higher-capacity and faster internet services.
“This growth was driven by increasing demand for higher capacity and faster internet speeds. Notably, SEACOM expanded its capacity by 53.3 per cent to 10,500.0 Gbps. Consequently, total utilized bandwidth capacity grew by 3.0 per cent to 17,758.824 Gbps,” the report noted.
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