Safaricom PLC and Opportunity International have partnered to launch FarmerAI, an innovative AI chatbot aimed at supporting smallholder farmers in Kenya with real-time agricultural advice.
The pilot, running through August, will enroll 800–1,000 potato farmers across key regions.
Seema Cohil(R) Director Digi farm Safaricom with Greg Nelson (L)Chief Technology Officer Opportunity International, during the signing of an MOU for the provision of advisory services to Digi farm farmers across Africa.
FarmerAI provides crucial insights on weather, pest management, fertilizer use, and market prices through accessible channels like SMS and WhatsApp.
Unlike traditional methods, the chatbot eliminates the need for field agents, directly connecting farmers to vital information via Safaricom’s DigiFarm service.
“We’re committed to making agricultural information more accessible and actionable for underserved communities,” said Greg Nelson, Chief Technology Officer at Opportunity International.
“FarmerAI empowers farmers with the tools to improve yields and make informed decisions.”Dr. Peter Ndegwa, CEO of Safaricom, emphasized the role of AI in addressing key challenges like access to timely farming advice.
“Our goal is to bring technology that positively impacts our customers, and FarmerAI is a step toward that vision,” he said.
The pilot Is part of a broader effort to improve food security, increase farmer incomes, and strengthen Kenya’s agricultural sector through digital innovation.
