By Lilian Mbugua
As International Women’s Day 2026 approaches, one thing is for sure: the changes Kenyan women are bringing cannot go unnoticed.
Not only is the impact of women in Kenya increasing, but it’s also doing so in ways that redefine the very limits of what’s possible. As we look to the future, we see a Kenya that’s better than we have ever imagined. And that’s the power of the women in our country.
It’s the power of the Harambee spirit, now under the banner of the Give to Gain ethos. It’s the power of women who understand that true progress is not about individual gain, but about the collective gain of all. And that’s the power of the women in Kenya. At Gilbeys, we understand this power.
International Women’s Day is an important reminder of the strength, the creativity, and the leadership that women bring to every level of our value chain. Women who are empowered are women who aren’t just helping themselves, they’re helping their families, their communities, and their country.

Research after research has shown that the economies that grow, the societies that become more stable, the societies that become more fair, are the ones that have women at the core.
This year’s theme is an economic necessity, but it’s also our moral guide. It challenges us to actively remove the hurdles for women, and actively build the bridges that connect women.
It’s no longer just about celebrating our successes, but also about helping shape the environment that makes our successes the rule, rather than the exception. The vibrant presence of Kenyan women in business, arts, and leadership that we witness today is a testament to the early seeds that have been sown, and the tremendous growth that lies ahead.
As a brand that prides itself on the celebration of moments, we recognize the value of pausing to take note of our wins, together. It’s about celebrating the paths that have been taken, the hands that have helped build, and raising our glasses to the future we have created, together. And what better way to connect, celebrate, and genuinely recognize each other than on International Women’s Day?

So, with that spirit of mutual success, mutual progress, and the momentum that we have, we at Gilbeys invite you to raise your glass to the incredible women who inspire us daily, to their resilience, their vision, and their invaluable contributions to our nation.
We also raise a special toast to all the women across our extensive value chain, whose hard work and dedication fuel not just our brand, but the very spirit of Give to Gain in Kenya.To mark this impactful occasion and facilitate those moments of celebration, we’re offering Gilbey’s Special Dry Gin 750ml for just KES 999. This special offer is available every Thursday to Sunday exclusively on Ke.thebar.com.
As we move forward into the rest of 2026, let us carry the Give to Gain philosophy with us. Let us be generous with our knowledge, our support, and our encouragement. When we give to women, we all gain a brighter, more equitable future.
Lilian Mbugua is the Brand Manager for Gilbeys at East African Breweries Plc (EABL).
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