Safaricom, the region’s leading technology company, has announced a KES 5 million sponsorship for the 2025 Magical Kenya Open (MKO) golf tournament.
The event, now in its 56th edition, is scheduled to take place from Thursday, 20th February to Sunday, 23rd February 2025, at the prestigious Muthaiga Golf Club in Nairobi.
As the official connectivity and communication support partner, Safaricom will provide robust technological infrastructure, including a Cell on Wheels (COW) for high-speed internet connectivity to facilitate live broadcasting.
Additionally, the company will supply 4G-enabled scoring devices and airtime to ensure seamless communication during the globally recognized tournament.
“As we mark 25 years of transforming lives, we continue to be at the forefront of supporting sports in Kenya. For over a decade, we have proudly supported this event, underscoring our commitment to nurturing talent and growing golf in Kenya. We are excited to showcase our superior 4G and 5G connectivity to Kenyans and the world at the 2025 Magical Kenya Open and wish all our Kenyan players the best,” said Safaricom CEO, Dr. Peter Ndegwa.
The four-day tournament will see 150 golfers compete, including 19 Kenyan players—thirteen professionals, four amateurs, and two juniors.
Among the notable Kenyan participants are Njoroge Kibugu, Balala Adel, Njoroge Samuel, Lejirma John, Daniel Nduva, David Wakhu, Michael Karanga, Shashwat Harish, Greg Snow, Njogu Simon, Edwin Mudanyi, Dismas Indiza, William Odek, and Riz Charania.
Ronald Kibaara, Commercial Director of the Magical Kenya Open, expressed gratitude for Safaricom’s continued partnership:
“Safaricom, as one of the largest telecommunications companies in East Africa, has been integral in supporting the growth of sports, including golf. We are immensely grateful for their unwavering support and long-standing partnership over the years.”
“Safaricom’s sponsorship will go a long way in ensuring a successful and truly magical Kenya Open event. We believe their continued support will help nurture and grow the sport of golf in Kenya.”
The 2025 Magical Kenya Open is part of the prestigious DP World Tour and features a prize purse of $2.5 million, making it one of the most competitive events on the golfing calendar.
Safaricom’s continued investment in sports underscores its broader mission to transform lives, with sports serving as a key passion point in uniting and uplifting communities across Kenya.
Safaricom’s sponsorship of the golf tournament aligns with its broader strategy of investing in sports, including its recent collaboration with the Jr NBA to promote basketball in Kenya. Explore the details of Safaricom’s NBA partnership here.
