Urysia Limited has taken a major strategic leap with a Urysia multi-brand expansion that brings Jeep and Citroën into its Kenyan lineup, marking a new chapter for the dealership as it transforms into a fully-fledged multi-brand operation.
H2: Urysia Multi-Brand Expansion Strengthens Market Position
Urysia, long recognized locally as the home of Peugeot, unveiled its expanded portfolio during an official launch in Nairobi, confirming that the Urysia multi-brand expansion will now see the company host Jeep, Citroën, and Peugeot under one roof. The dealership will also continue providing original spare parts and professional after-sales services for all three brands.
The introduction of Jeep and Citroën signals a transformational shift in the company’s strategy, allowing the Urysia multi-brand expansion to meet Kenya’s growing and diverse mobility needs through a wider range of vehicles, advanced technologies, and enhanced customer support systems.
Aligned with the global merger of PSA Groupe and Fiat Chrysler Automobiles (FCA) which formed Stellantis the Urysia multi-brand expansion positions the company to leverage globally acclaimed automotive technologies and solutions designed for both passenger and commercial markets.
During the launch, Principal Secretary for Trade, Regina Ombam, commended the move as a timely response to Kenya’s evolving automotive landscape.
“Kenya’s automotive industry is changing rapidly, and customers want choice, reliability and service excellence. Urysia’s transition to a multi-brand dealership reflects confidence in the Kenyan market and reinforces our position as a hub for modern mobility solutions,” she said.
Through the Urysia multi-brand expansion, the dealership now offers a versatile range of vehicles from Jeep’s adventure-ready 4x4s, to Citroën’s innovative and comfort-led urban mobility solutions, and Peugeot’s trusted SUVs and sedans.
Each brand introduces a unique strength to the market, appealing to lifestyle buyers, families, SMEs, fleet operators and ride-hailing drivers.
Strengthening its market presence further, Urysia has invested in after-sales capacity including fully equipped Nairobi service centers, a nationwide partner network, mobile service units and brand-neutral technical expertise designed to minimize downtime for motorists.
Urysia Managing Director, Claude Mwende, said the company’s renewed strategy is rooted in shifting customer expectations.
“Today’s customer wants more than a vehicle they want convenience, reliability and choice. By bringing together Peugeot, Jeep and Citroën, we’re building a dealership experience that is modern, customer-first and globally competitive,” he explained.
To support this new direction, Urysia will also offer flexible financing options, tailored leasing packages for corporates and NGOs, structured fleet support, and concierge-style services such as vehicle delivery, priority servicing and pick-and-drop.
With rising demand for SUVs, pickups, lifestyle models and structured dealership experiences, the Urysia multi-brand expansion is expected to set a new benchmark in Kenya.
It also positions the company to support the country’s gradual shift toward electrification through Peugeot’s EV-ready platforms and Stellantis’ innovation pipeline.
Among the key models showcased were the Jeep Grand Cherokee, Wrangler and Gladiator; Citroën’s C3, C3 Aircross and C5 Aircross; and Peugeot’s established lineup that has served Kenyan motorists for decades.
The event drew representatives from the US Embassy, French Embassy, automotive industry leaders, financing partners and corporate fleet buyers.
Urysia emphasized that the Urysia multi-brand expansion marks the beginning of a long-term growth phase anchored in innovation, customer experience and market diversification.
