East African Breweries Limited (EABL) has officially introduced Don Julio 1942 to Kenyan consumers, marking the culmination of a six-month journey to integrate the luxury tequila into the market.
Following its trade launch in mid-2024, EABL focused on educating and training industry professionals on the brand’s nuances, ensuring a well-informed market that appreciates Don Julio 1942 as a global luxury spirit.
The consumer launch transformed this groundwork into a grand celebration, introducing the premium tequila to a wider audience.
The event showcased Don Julio 1942’s rich flavors, praised for both sipping and mixing, setting a new benchmark in Kenya’s spirits market.
“Don Julio 1942 is more than just a premium spirit; it is an indulgence and a toast to life’s monumental experiences,” said Jean Okech, Head of Marketing – Spirits Portfolio at EABL.
“Our strategic post-trade launch journey ensured that we celebrated with a market that truly understands and appreciates this tequila.”
EABL also leveraged its strong trade network to host 10 exclusive brand events, reinforcing Don Julio 1942’s position as a luxury product that enhances consumer experiences while driving profitability for partners.
With this launch, EABL reaffirms its commitment to innovation and excellence, further cementing its leadership in the alcoholic beverages industry.
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