By Lilian Mbugua Brand Manager for Gilbey’s at East African Breweries Plc.
A relaxed afternoon spent with your closest circle of friends, sharing laughter and open conversations, and feeling good knowing that you’re surrounded by people who understand you best. Many people think that Galentine’s Day is just a fun outing with friends, but the truth remains that female friendships go way deeper than just a plan to go out and have some fun.
To many women, their friendships are a source of protection and security that can positively influence their mental health and confidence. It’s a space where you can be you without any pressure and where you can freely express yourself and talk to people who understand you best.
Life can be overwhelming, and sometimes it can be easy to get drained emotionally due to various factors like work, life, and personal expectations. In such situations, a circle of trusted friends becomes not just a luxury but a necessity, and a call, a coffee date, or a good chat can be a lifesaver.
These friendships also provide a means of staying connected with who we really are. Sometimes the world around us may be pushing us to be better or perfect in some way, and our friendships provide the reassurance that we are enough.
The good thing is that we don’t necessarily need to break the bank to make meaningful friendships happen. They could happen at home, during a stroll, or even over a drink. The only thing that matters is making time for each other.
Brands are also beginning to grasp the significance of such moments and the role they play in our lives. Gilbey’s, for instance, is pushing the agenda to celebrate the moments and not the occasions.
The company is launching a Happy Hour promotion where Gilbey’s Special Dry Gin 750ml is selling at KES 999 from Thursday to Sunday on Ke.thebar.com.
In the end, the moral of the story is that showing up for our friendships matters. The women who stand with us during our difficult moments, celebrate our growth with us, and stand with us even when no one is watching are the reason we are able to stay strong.
Read Also: How to Celebrate Valentine’s Day in Nairobi With Just KSh3,000
