Sanlam Kenya Plc has officially rebranded to SanlamAllianz Kenya, marking a bold step towards becoming one of Kenya’s top three insurance providers. The move follows the recent formation of a strategic joint venture between Sanlam and Allianz, creating Africa’s largest non-banking financial services entity with over 200 years of combined experience across the continent.
SanlamAllianz Kenya Sets New Standards in Insurance Services
The rebrand to SanlamAllianz Kenya reflects a renewed commitment to delivering top-tier, client-focused insurance solutions across life and general insurance sectors.
Speaking about the rebrand, SanlamAllianz Kenya Group CEO, Dr. Nyamemba Patrick Tumbo, emphasized that the new identity signals a continental vision, while maintaining strong local engagement.

“Our transformation into SanlamAllianz Kenya is about raising the bar in service delivery and client experience,” Dr. Tumbo said. “Through innovative technology and localized attention, we aim to make life and general insurance more accessible and relevant to every Kenyan.”
The company’s key subsidiaries, SanlamAllianz Life Insurance Kenya and SanlamAllianz General Insurance Kenya, will continue to be led by Ms. Jacqueline Karasha and Mr. George Kuria, ensuring consistency in leadership and operations.
Expanding Reach and Impact
With operations in 26 countries and a combined group equity exceeding 33 billion South African rand (approximately 2 billion euros), SanlamAllianz Kenya is positioned to leverage international expertise while delivering innovative solutions locally.
According to Chief Executive Officer Mr. Heinie Werth, the joint venture’s ambition is clear: SanlamAllianz Kenya aims to rank among the top-three insurers in all markets.
To achieve this, SanlamAllianz Kenya will focus on four core pillars:
- Markets and Clients – Enhancing client access to insurance products through innovative and customer-centric approaches.
- Economic and Social Impact – Adopting ESG principles to demonstrate good corporate citizenship and support local economies positively.
- Financial Performance – Delivering consistent financial results that provide value to shareholders.
- People – Building a high-performance culture that attracts and retains skilled talent, ensuring long-term business success.
Driving Innovation and Future Growth
Being part of the larger SanlamAllianz network enables SanlamAllianz Kenya to innovate at scale, share knowledge, and develop cutting-edge insurance solutions. These initiatives aim to empower future generations to be financially secure, confident, and prosperous.
“The rebrand is more than a name change it’s a commitment to excellence, innovation, and leadership in the insurance sector,” Dr. Tumbo added.







