The TikTok Sub-Saharan Africa Awards 2025 have received a major boost after TikTok announced NIVEA (Beiersdorf) and inDrive as the official Title Sponsors for the 2025 edition. The partnerships underline the rising influence of digital creativity and the growing prestige of the TikTok Sub-Saharan Africa Awards across the continent.
The awards are set for 6 December 2025 and will recognize creators who have been leveraging the platform to inspire, educate, entertain, and empower communities throughout the year.
TikTok Sub-Saharan Africa Awards 2025 Supported by Major Brands
As Title Sponsors, NIVEA (Beiersdorf) will present the Creator of the Year award, while inDrive will sponsor the Storyteller of the Year category-both connecting to their commitment toward cultivating innovation and amplifying African voices. In this way, their involvement further cements the positioning of the TikTok Sub-Saharan Africa Awards as a leading event for creator recognition.
“We are excited to partner with TikTok, with whom we have a long-standing relationship across the world”, said Mikita Ponarin, inDrive Africa Marketing Lead. “TikTok offers an opportunity to interact with young audiences in a format conducive to them.”
The momentum behind the TikTok Sub-Saharan Africa Awards has also attracted Coca-Cola, Dis-Chem, and PEP Stores as Category Sponsors. They will support the Food Creator of the Year, Social Impact Creator of the Year and Entertainment Creator of the Year categories respectively
According to Boniswa Sidwaba, the Head of Content Operations for Sub-Saharan Africa at TikTok, these partnerships are a collective investment in Africa’s digital economy.
“TikTok is proud to partner with great regional brands that support Africa’s creative ecosystem,” she said. “When we uplift creators, we uplift entire communities.” The TikTok Sub-Saharan Africa Awards will celebrate content and trends that defined 2025, from viral dances and educational videos, through storytellers sparking cultural movements, all the way to food creators who’ve turned everyday kitchens into digital studios.
Read Also: TikTok Awards Sub-Saharan Africa 2025: Celebrating the Creators Defining a New Digital Era
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