Locker Room Bonus is set to revolutionize women’s football in Kenya as betPawa, Africa’s leading sports betting platform, joins forces with the Football Kenya Federation (FKF) to introduce a rewarding sponsorship model for the FKF Women’s Cup.
This program will provide immediate financial incentives to winning teams, reinforcing betPawa’s commitment to advancing excellence in Kenyan football.
A total of KES 4.3 million has been allocated by betPawa to be distributed among 23 players and 3 technical staff members per team, with winnings transferred directly via mobile payments after each matchday win
Speaking during the launch, Hussein Mohammed, President, Football Kenya Federation said: “This collaboration with betPawa is a game-changer for the FKF Women’s Cup. The Locker Room Bonus initiative provides financial relief to female players while raising the tournament’s profile by rewarding exceptional performances.”
The introduction of the Locker Room Bonus is expected to enhance motivation, professionalism, and visibility in the women’s game, signaling long-term investment in the sport.
Raquel Puig, Head of CSR & Sports Development at betPawa, emphasized the significance of the partnership:
“At betPawa, we believe in investing in talent and development across Africa. The Locker Room Bonus is more than sponsorship, it’s a commitment to rewarding women in sport and giving football the visibility it deserves. We’re proud to drive this transformative change alongside FKF.”
By linking every win to tangible financial support, the Locker Room Bonus initiative is not only uplifting players but also setting a new benchmark for how sports sponsorship can directly impact lives.
