The Athletes Financial Literacy Forum held in Eldoret this week brought together more than 100 athletes for a powerful day of learning, sharing, and planning for life beyond the track and field.
Organized by Jubilee Insurance in partnership with Keino Sports, the forum was designed to equip Kenyan athletes with essential financial knowledge from money management and investment strategies to health and estate planning.
The workshop also provided a platform for discussions on financial literacy, money management, health planning and estate management while also introducing practical tools to grow wealth and build lasting financial security. A timely conversation, particularly in the world of sports, where peak earning years are often limited.
Dr. Kipng’etich emphasized that financial literacy is a key pillar in building a secure and empowered society. He added that Jubilee Insurance remains committed to offering practical tools, knowledge-sharing platforms, and strategic partnerships to promote financial wellness across all sectors.
This commitment is part of Jubilee’s broader campaign: “There’s Living and There’s Living Free,” which encourages people to live intentionally financially and otherwise.
“Forums like these hold the key to transforming financial behavior. While financial awareness levels remain low across the country, we believe that practical conversations can empower people to make better choices and prepare more intentionally for the future,” said Dr. Kipng’etich.
Jubilee Insurance has continued to leverage its expertise to drive financial awareness among diverse audiences through knowledge sharing forums, strategic partnerships and access to practical financial tools.
This vision is championed through the company’s thematic brand campaign, “There’s Living and There’s Living Free.” Launched last year, the campaign seeks to inspire people to go beyond survival and embrace a life of intentional choices, financial resilience, and long-term wellbeing.
On his part, Keino Sports Events CEO Martin Keino and a former middle-distance runner said that the forum held personal significance based on his own experience as an athlete.
“This forum is personal to me not just as an organizer, but as a former athlete who knows the uncertainty that follows a sports career,” said Mr. Keino. “It’s a chance to offer the financial guidance many of us never had, helping the next generation secure their future beyond the game.”
The Athletes Financial Literacy Forum marks a major step toward narrowing the financial knowledge gap in the Kenyan sporting world.
Both Jubilee Insurance and Keino Sports affirmed their commitment to expanding such initiatives, ensuring athletes nationwide are equipped to thrive on and off the field
