TECNO announced a new series of smartphones at the Mobile World Congress 2026 in Barcelona, Spain. The company is expanding its presence in the mid-range smartphone segment. It announced the availability of its new smartphone series in Kenya.
The CAMON 50 Series smartphone comes in three variants: CAMON 50, CAMON 50 Pro, and CAMON 50 Ultra 5G. The smartphone series is mainly focused on artificial intelligence features and camera capabilities.
These features are becoming extremely important for smartphone users. At the event, TECNO discussed its vision for a world where artificial intelligence is a part of daily life. The company officials announced that they want artificial intelligence to be a part of daily life and not just a feature in theory.
The smartphone series is heavily focused on artificial intelligence features. The smartphone series comes with a 50MP primary camera. The smartphone series also comes with a telephoto lens in the higher variants. This feature is extremely useful for taking pictures from a distance.
The smartphone series comes with an artificial intelligence camera feature. This feature is extremely useful for taking pictures. The artificial intelligence feature helps users take pictures by framing the subject. This feature is extremely useful for taking pictures of fast-moving objects. This feature is extremely useful for people who love taking pictures at events, sports matches, and wildlife.
The other feature that has been highlighted is that it is capable of taking better pictures of people with different skin tones. This represents the diversity of users in various countries such as Kenya.
Apart from this camera feature, the company has provided other AI-based features such as the image-to-video feature, AI gallery, and voice assistant. These are provided for the convenience of users of the company.
The CAMON 50 Ultra 5G uses a MediaTek processor and has a long-lasting battery. The devices are also designed to withstand harsh weather and are dust and water resistant.
At this launch event, the company also announced its partnership with the Italian luxury lifestyle brand Tonino Lamborghini.
The company has partnered with this brand with the objective of bringing together technology and design.
At this launch event, the company launched a gaming mini PC and a limited edition smartphone and other concept devices such as laptops and wearables.
The launch by the company comes at a time when the smartphone industry is getting more competitive. Various AI features and better cameras to attract users.
With the CAMON 50 Series, TECNO appears to be targeting users who want advanced features but at a more affordable price.
Read Also: TECNO Unveils #CAMON50SEESYOU Campaign Celebrating Everyday Kenyans
