Safaricom’s Ziidi Money Market Fund won the Best Fintech and Digital Commerce Innovation award at the 2026 edition of the prestigious Global Mobile Awards (GLOMO) held in Barcelona.
Ziidi was chosen from a list of five finalists from around the world, for making it easier for Kenyans to save and invest using mobile technology. Ziidi allows people to access investment products directly from their phones, helping more people participate in capital markets safely and conveniently
According to Stephen Chege, the Chief of Corporate and External Affairs at Safaricom, this is a momentous occasion for the company and the country, and he said, “Ziidi is a perfect example of how we have grown from being a simple money transfer product with M-PESA to a full-fledged digital financial platform with savings, payments, credit, and now investments.”
The GLOMO awards are part of the MWC in Barcelona, where the most innovative mobile and digital solutions in the world are celebrated, and Safaricom has won GLOMO awards before for the M-PESA Super App, BLAZE DigiTruck, and DigiFarm.
Ziidi operates under the M-PESA umbrella, making it easy for customers to transition from savings to investments, and this platform is making it easy for many Kenyans to invest, thereby increasing their chances of growing their wealth.
Ziidi has also had the support of Huawei, who have provided the technology that powers this platform, making it possible for Kenyans to save and invest using their mobile phones.
This is also a momentous occasion because M-PESA is celebrating 19 years in Kenya, and this is a testament to how M-PESA has grown from being just a mobile money platform to being a full-fledged financial platform.
Safaricom is also promising to continue innovating in the financial space so that it is easy for individuals and businesses in Kenya to fully participate in the growing Kenyan digital economy.
