In a move to empower and inspire the next generation, Safaricom (NSE: SCOM) has held its Coast chapter of the Safaricom Hook Circle Youth Empowerment Bootcamp at the Kenya Coast National Polytechnic in Mombasa.
The transformative two-day bootcamp equipped more than 1,000 youths with vital skills in data privacy, financial literacy, and hospitality careers
Held on 28th and 29th May 2025, the youth empowerment bootcamp was part of Safaricom’s wider agenda of connecting Kenya’s youth to opportunities.
From left, Flavia Othim,Tribe lead segment and marketing,Kennedy Lumbo, Bodaboda rider, Lucile Aveva, head of customer obsession,Kelvin Lukila,Boaboda rider,Mohamed Ali, Bodaboda rider having a light moment during the Safaricom Hook bodaboda and Tuktuk riders activation during the Safaricom hook Circle at the Kenya Coast National Polytechnic on 29th May 202
The initiative, under the Safaricom Hook platform, focused on building potential in the areas of technology, culture, and entrepreneurship.
“Safaricom Hook Circle aims to connect youth all over Kenya to opportunities that will propel them to succeed in their area of interest. In collaboration with our partners, we are providing opportunities to learn relevant topics in financial literacy, tech-forward upskilling, career readiness, and culture as a form of expression and income,” said Fawzia Ali, Chief Consumer Business Officer, Safaricom PLC.
The bootcamp saw participants engage in training and masterclasses in diverse fields such as hospitality, film, makeup, fashion, and design, providing them with an opportunity to explore a variety of career paths and creative industries.
In addition, a graduation ceremony was held for those who completed the training, recognizing their progress and participation.
“I am truly grateful to Safaricom for gifting me a sewing machine. It will go a long way in helping me improve my sewing skills and complete my practical home assignments on time. The past two days have been incredibly insightful, as I have learned so much about financial literacy, how to budget, save, and plan for my future,” said Halua, a fashion and design student at Kenya Coast National Polytechnic
Beyond creative industries, the event touched over 250 tuk tuk and boda boda operators with hands-on training on road safety, first aid, mental health, and financial wellness reflecting Safaricom’s holistic approach to community outreach.
The third edition of Safaricom Hook Circle Youth Empowerment Bootcamp is here, following the success of previous events last year at Chuka University and earlier this year at Kenyatta University. The initiative continues to expand, empowering thousands of young people across the country.
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Young people aged between 10 and 24 years can access the Safaricom Hook via the Safaricom app or by dialing *555# in order to be exposed to additional learning and career prospects.
