Safaricom has unveiled the Emerald Platform, an exclusive customer engagement service designed to offer premium benefits, personalized experiences, and top-tier support.
The platform provides select customers with enhanced roaming services, E-SIM technology, seamless payments, and customized post-pay plans. Members will also receive invitations to high-profile networking and lifestyle events.
This initiative aligns with Safaricom’s commitment to customer obsession and its undertaking to deliver tailored experiences that create meaningful connections with customers.
Speaking at the launch event, Dr. Peter Ndegwa, CBS, CEO of Safaricom, emphasized the company’s dedication to placing customers at the heart of its innovation journey.
“As we celebrate 25 years of transforming lives, we remain committed to leveraging technology to deliver innovative, customer-first solutions that empower individuals, businesses, and communities. Driven by customer needs, we innovate to create solutions that truly matter.
The Emerald platform reflects this dedication. It is not just to offer services, but a gateway to personalized experiences, deeper connections, and new possibilities in an increasingly digital world.”
Alongside premium benefits, Emerald Platform members will have access to dedicated customer service representatives for swift issue resolution and a seamless support experience.
This launch follows the introduction of Safaricom Hook, another dynamic platform targeting the youth segment with personalized digital services, career opportunities, and financial empowerment tools.
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The success of Safaricom Hook has demonstrated the power of customer-centric innovation, and the Emerald platform builds on this momentum by offering a unique and tailored experience for a different segment of customers.
Eligible customers can join the Emerald Platform via the Safaricom App or by dialing *544#.
